Jimmy Fallon is starting his own marketing agency, and he’s going to film the entire process. The talk show host has tapped The Real Housewives of Beverly Hills star Bozoma Saint John to lend her expertise to this new reality show.
On Brand with Jimmy Fallon, is a new unscripted reality series announced by NBC on April 16. Created, hosted and executive-produced by the Tonight Show star Jimmy Fallon, the show will follow him and "the most creative, clever, and competitive go-getters he can find" as they work together to create winning marketing campaigns.
NBC has noted that aside from his experience in comedy and primetime unscripted series like That’s My Jam and Password, Fallon has “experience and expertise working with an impressive list of his own global partnerships in the auto, insurance, apparel, gaming and technology industries.”
What will happen during On Brand with Jimmy Fallon
In each episode, the contestants will work with internationally renowned brand like Captain Morgan, Samsung, and Southwest Airlines. With unpresented access to these brands, the contestants will undertake tasks like creating catchy jingles, quotable commercials and must-have merchandise.
The participants will have to pitch their campaigns to Jimmy and Boz, plus a representative from the brand. The winning pitch will see the brand bring their idea to life.
The winner will win a yet unannounced cash price and will be “provided the experience of changing the cultural landscape.”
Boz, who made her Bravo debut in the most recent series of RHOBH, will mentor the competitors on the new reality show. Before her foray into reality TV, Boz was the head of global marketing at Beats by Dre, Apple Music, and iTunes and the head of music and entertainment marketing at Pepsi.
"I love branding, I love marketing, I love the world of advertising, and I think there are a lot of people out there who do as well," said Fallon in an official NBC statement.
"This show lets the audience and our contestants get a peek behind the curtain of how campaigns for some of the biggest brands come together and what goes into making them. It's exciting."
When can fans watch On Brand with Jimmy Fallon?
There has been no release date announced for On Brand with Jimmy Fallon, although you can expect it for later in 2025.
The On Brand format will be licensed globally by NBCUniversal Formats, a division of Universal Studio Group.